Change Your Terminologies in Google Analytics
The Relabelling Machine is a tool that makes it easier to add business-relevant terms to Google Analytics reports. If you have been writing reports in Google Analytics for a long time, you may be used to the terms you see in your reports being a little out of touch with your business, the Relabelling Machine helps to solve that. It lets you change headings and labels to use the same language as your business.
You can change headings and labels in the standard reports to reflect your business, such as transaction, referral, visit, page, and session. These changes are easy to make and don’t affect your data or metrics, they just make it easier for you and your colleagues to interpret and share reports with your team.
You can use the Relabelling Machine to make changes in any report that has labels, not just the standard ones. You can replace as many labels as you need to. Each replacement is applied in the order they are shown in the list.
You can add as many replacements as you need to your reports. Just add them to the list of changes that you want to make. You can use the Advanced mode to add as many changes as you need to the standard report.
